Whether you are a law firm or retail store, marketing is important. One of the best ways to reach an audience is through blogging. But writing can be difficult, and choosing the right blog topic even tougher. When trying to decide on a blog topic, here are a few tips to get yourself started:
- Identify your audience
- Determine topics relevant to your audience
- Find what’s trending
Blogging is important. Successful blogs can help establish your company—or in this case, a law firm—as a trusted thought leader.
Frederick Penney, founding partner of Penney and Associates, discusses how best to determine a blog topic and other relevant marketing tips for law practices. Click here to read the rest of the article now.