Frederick W. Penney
ATTORNEY
2019-2025 Super Lawyer Designation
Fred Penney, Injury Lawyer®
Frederick W. Penney is the founding partner of Penney & Associates® and one of California’s most recognized personal injury attorneys. He holds the highest AVVO rating of 10—“Superb Lawyer”—and is rated AV Preeminent by Martindale-Hubbell, reflecting the highest possible level of legal ability and ethical standards. This rating comes both from peers in the legal community and members of the judiciary.
With more than 30 years of experience, Mr. Penney has represented clients in thousands of personal injury cases, including high-profile matters involving product liability, trucking accidents, escalator and elevator failures, aviation accidents, and boating incidents. His cases have been featured on national and local news outlets, radio programs, and in print media, including Forbes and Entrepreneur.
Mr. Penney earned his B.A. in Philosophy from Brigham Young University (1988) and his J.D. from J. Reuben Clark Law School (1991). He was admitted to the California State Bar in 1992, shortly before founding Penney & Associates in response to growing client demand. Within six months of passing the bar, he was serving as lead trial counsel in a Superior Court personal injury case. Early in his career, he was frequently featured in newspapers and on nightly news programs for his work on significant cases.
He is admitted to practice before the U.S. District Court, Eastern District of California (1992), the Ninth Circuit Court of Appeals (1993), and is a member of the United States Supreme Court Bar. He has successfully litigated cases with issues reaching the California Supreme Court. In addition, he has served as a Settlement Conference Judge (Judge Pro Tem) for the Placer County Superior Court.
Beyond the courtroom, Mr. Penney is the host of Radio Law Talk, a nationally broadcast radio show covering trending legal issues and news on SRN Radio networks. He has also authored numerous articles on personal injury law and has been a member of the California Trial Lawyers Association since 1993.
Under his leadership, Penney & Associates® has expanded to offices across California, including Sacramento, Roseville, Chico, Rocklin, and Irvine, with additional satellite locations in Fairfield, Sunnyvale, Santa Clara, San Francisco, and Southern California. The firm’s cases have been featured widely in television, radio, and print media, and it has built a reputation as one of the most sought-after personal injury law firms in the state.
As seen on Forbes, Yahoo Finance, and MarketWatch.
In the Media
- Fred Penney On The Next Wave Of Legal Marketing- Super Lawyers
- “Visionary Lawyer” Frederick W. Penney Explains The Keys To Successfully Creating A Diverse Law Firm - International Business Times
- Self-Driving Car From Lawyer Frederick Penney's Perspective - StreetInsider
- Marketing A Conventional Profession In Unconventional Ways: An Interview With Lawyer Frederick Penney - Forbes
- Frederick W. Penney’s Story - ABC
- Frederick William Penney Feels it is a Golden Period for All the Legal Advisors to Grow in Entrepreneurial World - Yahoo!
- We Looked at 112 Truck Accident Lawyers serving Roseville and Picked the Top 11 - Expertise.com
- 14 Entrepreneurs Explain How They’ve Built Their Personal Brands - CEO Blog Nation
- Survey: Financial Goals for Americans Include Paying Off Debt, Saving for Retirement, & Building Emergency Funds - Lend EDU
- 15 Super-Smart Ways to Start a Business on a Budget - Opp Loans
- How to Ask for More Time to Consider a Job Offer - Up Journey
- How to Ask Someone to Be Your Mentor, 25+ Amazing Tips - Up Journey
- 11 Entrepreneurs Reveal The Entrepreneurs They Consider To Be Successful CEO Blog Nation
- 30 Entrepreneurs Explain Why They Started Their Business CEO Blog Nation
- How Successful People Focus On Long Term Versus Short Term Goals - Thrive Global
- Frederick William Penney Is Overcoming Fear and Dominating the Legal and Business Industry - Behance
- “Invest in people and not just ideas,” Says Legal Advisor, Frederick W. Penney - Broadcast Cover
- Frederick William Penney: Perseverance is the key to long-term success - Time Bulletin
- How to Start a Business, Legal Advice from Frederick W. Penney - Apsters Media
- Top Legal Advising Expert and Entrepreneur – Frederick William Penney - Verna Magazine
- Frederick William Penney is Helping His Clients with Legal Advising - The Open News
- Frederick W. Penney - Everipedia
- Frederick William Penney Feels it is a Golden Period for All the Legal Advisors to Grow in Entrepreneurial World - Big News Network
- Frederick William Penney Feels it is a Golden Period for All the Legal Advisors to Grow in Entrepreneurial World - Digital Journal
- Frederick William Penney Feels it is a Golden Period for All the Legal Advisors to Grow in Entrepreneurial World - Associated Press
- Frederick Penney Entrepreneur and Lawyer is helping startups grow with strength - The American Reporter
- Frederick Penney: Legal Pioneer and Entrepreneur explains how to start a business - Seekers Time
- Meet Frederick William Penney, the expert Legal Advisor doing great work for his and clients Business - America Daily Post
- How Successful People Focus On Long Term Versus Short Term Goals - Thrive Global
- Frederick William Penney Is Overcoming Fear and Dominating the Legal and Business Industry - Behance
- Entrepreneurs should find “quiet place” to structure roadmap for success, says Frederick William Penney - CEO WORLD magazine
- From law to media and business, Frederick William Penney shares wisdom for aspiring entrepreneurs - Yahoo Finance
- Frederick William Penney: Invest In People, Not Just Ideas - Clout News
- From Law To Media And Business, Frederick William Penney Shares Wisdom For Aspiring Entrepreneurs - Clout News
- Frederick Penney - Clout News
Video Media, Radio, & Podcasts
ACCOLADES
- 2019-2025 Super Lawyer Designation
- Life Time Achievement Award America’s Top 100 Attorneys
- Member Million Dollar Advocate Forum
- Member Multimillion Dollar Advocate Forum
- Sacramento Magazines Top Lawyers 2015-to present
- AVVO 10.0 Superb Rating for Personal Injury
- AVVO Client’s Choice for Personal Injury
- AV Preeminent by Attorney Peers and by the Judiciary
- AV Preeminent
- RUE Ratings Best Attorneys of America Lifetime Rating
- Super Lawyers Rated Attorney
- Super Lawyer Northern California 2019
- San Francisco Magazine Top Attorneys In Northern California 2024
- Host of top national syndicated law show, Radio Law Talk
*Please remember that this information will be kept 100% confidential. No information will be submitted or released to any individual or business except Penney and Associates and its affiliates. Please be aware, however, that the firm does not accept all matters referred to it, and that no attorney-client relationship will be created simply because a message was sent to us. "Pay Nothing unless we collect" only applies to personal injury cases.